Handler Announces NAPA Strategic Sales Program Marketing Manager Search
ATLANTA, GA. – November 4, 2026 — We are pleased to announce Handler’s launch of a search for NAPA to hire a Strategic Sales Program Marketing Manager. This key role will be based at headquarters in Atlanta, GA.
This newly created role gives distinct sales groups such as Major Accounts, TRACS and Fleet, a dedicated marketing partner who will help shape how marketing and sales work together. This leader will bring a proactive, strategic approach, building plans that help pull through sales, retain customers, and turn communications into targeted campaigns tied to revenue.
The ideal candidate is a strategic, hands-on B2B marketer who has partnered directly with sales teams and can turn a request into the program that solves the real problem. Curious and flexible, they move quickly on urgent account needs while building proactive annual plans, and they earn trust across sales and marketing. Automotive experience is a plus.
Reporting to the Director of Integrated Marketing & Strategic Programs, this leader is the marketing lead for multiple sales teams. The first-year centers on learning the NAPA business through a full planning cycle. Success means proactive annual plans for all three groups and programs with measurable sales impact. Key responsibilities include:
▪ Build annual marketing plans with sales leaders around their priorities.
▪ Respond quickly to urgent account needs with targeted programs.
▪ Drive customer acquisition and retention.
▪ Lead execution with marketing teams to deliver programs on time and on budget.
Delivering Leaders Worth Following
▪ Measure performance and ROI, report results to stakeholders.
Next steps:
- To learn more about this exciting role, listen to our audio
- Qualified and interested, or to refer a colleague, contact our Search Consultant, Miya Gifford
We look forward to hearing from you.
