Eric Handler headshot Written by: Eric Handler

Sizzling Storytelling Fuels Right-Fit Recruitment

The War for Talent is preceded by the Battle for Attention. Win it with sizzling storytelling. Sizzle is the ability of a story to arouse interest and retain it throughout the candidate’s journey.

Facts are forgettable, but great stories stick. That’s why sizzling storytelling is a powerful right-fit recruitment tool.

Is the story you share about your company and position compelling and exciting? Is it emotional, experiential and memorable?

Our clients’ best stories are often untold. To find them, we ask hiring managers these three questions:

  1. Why did you join the company and why do you stay?
  2. What value does your product or service provide to the marketplace?
  3. What are you excited about over the next year or two relating to the company or this position?

The answers reveal the most interesting and impressive elements of the recruitment story.

Once you have a story to tell, share it with the first candidate until you have an accepted offer.

Without compelling storytelling, right-fit candidates won’t listen or understand the opportunity in front of them. With it, they’ll not only listen, but engage in the process to discover if their own story is a right-fit for your company and the position.

Let Handler help you create your story that finds your next amazing leader!